The average retail price of a pack of cigarettes currently is roughly $4.25 in California, including all taxes. This measure increases the existing excise tax on cigarettes by 75 cents per pack effective May 1, 2009. Existing state law requires the Board of Equalization (BOE) to increase taxes on other tobacco products—such as loose tobacco and snuff—in an amount equivalent to any increase in the tax on cigarettes. Thus, this measure would also result in a comparable increase in the excise tax on other tobacco products. All of the additional tobacco revenues (including those on other tobacco products) would be used to support various new and existing programs specified in this measure.