The decennial census enumerates each person in the United States. The results of the census apportion seats in the House of Representatives, guide legislative redistricting, and form the basis for allocating half-a-trillion dollars in federal assistance annually. The Census Bureau is making a number of significant changes to the 2020 Census. The Governor proposes providing $40 million for outreach to encourage Californians to complete the census. Given the major changes to the upcoming census—and the potential impacts to state funding—preparing for a significant outreach campaign can be in the state’s fiscal interest.